SUMMARY

Established in 1999, Dofreeze is the company name that represents a diversified, forward-thinking and trend-setting bakery snacking business based in Dubai. Today, their products are sold across four continents to over 50 countries including the United States, Canada, China, Australia, Singapore, Hong Kong and the entire Middle East. They required us to give them a clean, easy to update, CMS based portal that can showcase their business profile and products.
  • Digital Strategy
  • Creative
  • Content Planning
  • Brand strategy
  • Website UI Design

CHALLANGE

Dofreeze being a big name from the bakery snacking business based in Dubai whether it’s cookies, brownies or everything in-between, Dofreeze manufactures a plethora of premium quality baked goods products across three powerful brand networks. The core challenge was to bring the three brands together on one portal keeping everything in place.

ANALYSIS

The research, evaluation and detailed analysis of requirements given helped us figure out the complete project development roadmap. The process was simple, to design and develop a CMS based website that helps everything fit into one place while keeping a corporate look intact.

SOLUTION

We were very clear that the CMS had to be easy to handle, can be updated by the client in very little time without having to face any complications or technical glitches. Further, the frontend had to be minimal, corporate yet colorful enough to present the delightful products in a catchy way. The client also required their blog to be part of the portal and it needed to have a clean look in-line to the parent website. The banners were enticing, highlighting the product assortment and catchy overall.

Results & Client Experience

Great work done in very little time. I am very satisfied with the work quality, had a good experience overall during  the project development cycle and like the creative input given.

– Ibrahim Abid, Sales Manager

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