Fatima Group is a leader in corporate FMCG sector of Pakistan, and comes with 40 years of brand history, but in recent years it was missing out on some essential branding zest. Fatima Group enlisted ByTheWay Digital to take up three major challenges simultaneously the first one being their corporate quarterly newsletter issued under the supply chain department. The second challenge to build unique corporate identities almost every month that represented the organization at many levels. The final segment they needed was to give them a winning corporate identity & social media campaign for their fertilizer category, since it has grown increasingly more competitive.
Here’s how we nurtured the brand experience of Fatima Group in many roles:
Fatima Group has extremely aggressive deadlines, and strict design standards. Not for once I have been reported that ByTheWay Digital have given a poor design or a copied version. They have always produced 100% original work for us everytime, and despite our pressure they have given us variety to choose from and given timely results. Recommended!